Who would not be familiar of e-books? Pretty sure, more and more people are getting aware of their existence and the number may even be growing for its users. One could say that publishing today is entering a golden era.
According to Anna Rafferty, a digital managing director, she thinks that there would be more digital publishers this year. This would apply not only to the e-book aspect but to the entire digital publishing industry. With tools like Microsoft Office free download, it’s no wonder the self-publishing it a thriving industry.
Book publishing is now a thriving business and the sales prove it. Hardcover sales slightly declined from 5.2 billion to 5 billion at sometime between 2008 to 2012. At that time, e-book sales rose up from 64 million to 3 billion.
It has been observed that the digital technology also allowed authors to directly sell their works to their readers (through Amazon, for example) as compared to the traditional method that organizations are still needed to market a title or to sell them in bookstores. When everything else went digital, information was right in the fingertips of the audience.
Most likely, digital book publishing will boom this year as technology allows it to do so and as consumers continue to open their eyes on the innovations of book publishing. Currently, it is assumed that there would be three key players for digital publishing to evolve. First, with more and more authors having their own Twitter accounts, they would be able to promote their works online, using 140-characters and since we know that this is really not enough sometimes to express what we want, the tendency is for the followers to seek the underlying message of these authors beneath their tweets. Soon, you would see these followers reading the books of these authors and perhaps they are in the form of e-books. Second, the online system involved in e-book reading gives readers a more sense of involvement as special-interest communities are often formed online in the websites where they purchased the e-books, for example. This gives readers more avenue to share how they feel about certain books, or any reading material. This is comparable to having a virtual global newsstand. Third, the growth in ad spending accompanied by the boom of e-books will surely remain strong. As advertisers are able to know more concrete data about their consumers, rest assured that spending habits of consumers would be more identified.
Sure enough, digital publishing is stronger than ever. With the help of social media platforms such as Facebook, Twitter, Pinterest, Tumblr, and many more, marketing published works, whether online or not, has been a whole lot easier. And if you come to think of it, digital publishing allows knowledge and culture to be more available to all types of people, for as long as they have internet access. Imagine a world with technology and knowledge. Surely, learning methods would also improve and people would have a chance to learn literally and figuratively even outside the four corners of the classroom.