Category Archives: Media

Role of a Book Publisher

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A book publisher is responsible for all the things needed to do in book publication. What they primarily need to do is to pool great authors, and publish their books that would ensure commercial success for both the author and themselves. If the publisher’s company is a huge one, they may be able to handle all publication aspects or at least outsource editors, marketing specialists, and designers.

Some of the publishers may want to focus more on fiction, or non-fiction, depending on their preference. The choice usually depends on the tradition they have followed through the years, especially for companies that have been long running. On the other hand, new publishing companies put their focus on market conditions largely because they are profit-motivated. Oftentimes, they do not stick to a single publishing program. Usually, they base it on the market condition. If for example, a very large publishing company wants to tap a lot of genres, they usually appoint many publishers, and assign them to different categories.

Oftentimes, book publishers base their choice of publications on the profile of their company. If not, they do the job of reviewing book proposals from book agents, or the authors themselves. For larger publishing companies, commissioning editors are often appointed to do reviews of the book proposals and they are tasked to make reports in the end to help the company decide which books they would publish. The publishers are the ones who prepare contracts, set the needed requirements for the book to be published, and decide how much the author will receive as well.

prepping-a-manuscriptOnce the manuscripts are with the publishing companies, they review this and determine if the said requirements are met. The publishers then have the power of editing the manuscript, designing the publication, and deciding how the production process would go. The persons necessary for this step are editors, proofreaders, and graphic designers. Most often downloaded software is free Microsoft office. Schedules are provided for each of them to ensure a smooth-sailing publication process.

The publishers are also the ones who manage how the books should be sold. They decide in which book stores, libraries, schools and colleges, book clubs, or special-interest groups they would place the book. They are also the ones who negotiate with overseas publishing countries so the book would be published in other territories, with a different language perhaps. In a typical situation, publishers give authors pre-publication advance from the royalties of the sales of their books.

Soon, the authors earn further once the sales revenue of their books cover the advance given to them. Note that the sales revenue refers to the actual revenue that the publisher receives and not the revenue which comes from selling at the books’ cover price. This refers to the price they sold the books to the booksellers which are often valued at 50 percent less.

Then of course, for a book to sell, it is necessary for book publishers to devise an effective promotional program. This is where marketing and design people come in for advertisements, marketing campaigns, and other mediums they deem necessary. They have the choice to publish excerpts of the book online, set meet and greet sessions between the authors and readers, and even write opinion pieces for promotional events or other publication pieces. The book publisher generally does the very important tasks on how a book could reach the masses and how the author could profit at the same time.

Category: Media

Future of Book Publishing with the Advent of Digital Technology

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Who would not be familiar of e-books? Pretty sure, more and more people are getting aware of their existence and the number may even be growing for its users. One could say that publishing today is entering a golden era.

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According to Anna Rafferty, a digital managing director, she thinks that there would be more digital publishers this year. This would apply not only to the e-book aspect but to the entire digital publishing industry. With tools like Microsoft Office free download, it’s no wonder the self-publishing it a thriving industry.

Book publishing is now a thriving business and the sales prove it. Hardcover sales slightly declined from 5.2 billion to 5 billion at sometime between 2008 to 2012. At that time, e-book sales rose up from 64 million to 3 billion.

It has been observed that the digital technology also allowed authors to directly sell their works to their readers (through Amazon, for example) as compared to the traditional method that organizations are still needed to market a title or to sell them in bookstores. When everything else went digital, information was right in the fingertips of the audience.

kindle-ebook-readingMost likely, digital book publishing will boom this year as technology allows it to do so and as consumers continue to open their eyes on the innovations of book publishing. Currently, it is assumed that there would be three key players for digital publishing to evolve. First, with more and more authors having their own Twitter accounts, they would be able to promote their works online, using 140-characters and since we know that this is really not enough sometimes to express what we want, the tendency is for the followers to seek the underlying message of these authors beneath their tweets. Soon, you would see these followers reading the books of these authors and perhaps they are in the form of e-books. Second, the online system involved in e-book reading gives readers a more sense of involvement as special-interest communities are often formed online in the websites where they purchased the e-books, for example. This gives readers more avenue to share how they feel about certain books, or any reading material. This is comparable to having a virtual global newsstand. Third, the growth in ad spending accompanied by the boom of e-books will surely remain strong. As advertisers are able to know more concrete data about their consumers, rest assured that spending habits of consumers would be more identified.

Sure enough, digital publishing is stronger than ever. With the help of social media platforms such as Facebook, Twitter, Pinterest, Tumblr, and many more, marketing published works, whether online or not, has been a whole lot easier. And if you come to think of it, digital publishing allows knowledge and culture to be more available to all types of people, for as long as they have internet access. Imagine a world with technology and knowledge. Surely, learning methods would also improve and people would have a chance to learn literally and figuratively even outside the four corners of the classroom.

Category: Media